E.ON Powergames

As the first DAX-traded holding company, E.ON invites Facebook users to participate in an interactive game to be broadcast live on November 3 from 7-8:30 PM. Two teams of three celebrities each compete in several rounds of the energy-themed E.ON Power Games. Users support their favorite players in real time – for example, by posting comments during the live broadcast or by choosing the respective team’s emoticons.

E.ON is considered a ‘first mover’ among the DAX 30 companies – on a par with Facebook users: The format focuses on constant interaction with the audience in real time. E.ON is supported by the Hamburg agency achtung! who already produced an interactive format for The Walking Dead on Fox/RTL2.

E.ON Power Games are played in and broadcast live on Facebook from an industrial building in Munich. Elaborately produced like a big TV show, the Games go one step further. The audience can influence the course of show at all times as viewers choose one team over the other. Some celebrities may have an advantage – like Sarah Lombardie. who leads among the six contestants with 2 million fans on Facebook and Instagram alone. Other players include ‘Klaudia with a K’ from Topmodel, former Bachelor Paul Janke, Instagram personality Marie von den Benken, king of the jungle Joey Heindle, and fitness blogger Bastigoodlife.

The second episode of the Facebook web show is live on screen: May 04 2019 at 7 PM.