Constantin Entertainment

Shopping Queen

The styling docutainment show with star designer Guido Maria Kretschmar

Every week, five women compete against each other to be named the woman with the best style. A challenge and a budget are issued on Mondays. Each lady then gets four hours on one of the following weekdays to put together an outfit, shoes, jewelry, accessories, a hairstyle and make-up for a particular event. The other women watch closely, gossip and judge the final result with star designer Guido Maria Kretschmer. Whoever has the most points at the end of the week is crowned the next SHOPPING QUEEN.


On October 3, 2014, SHOPPING QUEEN was honored with the German Television Prize in the category of ‘Best Entertainment Docu/Docutainment’. Also in 2014, Guido Maria Kretschmer was honored with the Golden Camera prize in the category of ‘Best Entertainment’ – thanks to his now legendary comments on SHOPPING QUEEN. 

VOX scored big in December 2013 with ‘Guido’s Shopping Queen of the Year,’ which posted sensational ratings of 10.5%. This represents the year’s second-highest market share on a Sunday evening! Since then, ‘Guido’s Shopping Queen of the Year’ will be aired in every December: Also on Sunday 12/23/2018 at 8:15pm.


  • Timeslot: MON-FRI 3:00 PM
  • Genre: Factual Entertainment
  • Duration: 45 min (net)
  • Produced: Since 2011
  • VOX -
  • Awards: Deutscher Fernsehpreis, Goldene Kamera
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